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Hamilton named world's most marketable athlete

ESPN Staff
May 19, 2014
© Getty Images

Championship leader Lewis Hamilton has been named the world's most marketable athlete by SportsPro magazine, with Toro Rosso rookie Daniil Kvyat and Sauber test driver Simona de Silvestro also named in the top 50.

Hamilton beat off the likes of Cristiano Ronaldo, Lionel Messi, Usain Bolt and MotoGP champion Marc Marquez to top the list, which the magazine puts down to his "maturing" nature, his relationship with Nicole Scherzinger and his seven-figrure social media following on Twitter. The 2014 list is the fifth compiled by the magazine, and uses a system called Davie-Brown Index (DBI), which measures consumer perception of athletes in the world of sport.

Hamilton, who holds a three-point lead over Mercedes team-mate Nico Rosberg in the drivers' standings, has already been named Britain's wealthiest athlete in 2014 by the Sunday Times, and also made ESPN's list of the 25 top-paid sports stars in the world.

The list by SportsPro does not measure how well athletes are currently marketed but rather offers a projection of how they will do so in the next three years, which may explain the absence of Fernando Alonso and why Kvyat (40th) and Silvestro (50th) make the list along with four-time world champion Sebastian Vettel (27th).

Kvyat is included as SportsPro points out the F1 market about to be opened in Russia with this year's grand prix in Sochi, as well as the fact he "appears to be equipped with the right levels of talent and intelligence to become Russia's first motorsport athlete". With talks of a possible race seat next season, it is no surprise Silvestro makes the list, as a full-time drive would no doubt lead to a wave of publicity as the first woman to race in Formula One since Desiré Wilson in 1980.

The full list can be seen here.

© ESPN Sports Media Ltd.

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