• McLaren

McLaren set to delay title sponsorship announcement

ESPN Staff
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McLaren looks set to delay the announcement of its new title sponsor for 2014 until the launch of its car next year.

At the start of the year the team said that it would be replacing Vodafone in 2014, with the new sponsor set to be revealed on December 2. However, team principal Martin Whitmarsh has now said that the announcement is likely to be delayed.

"There will be some new sponsors, but I think probably, and I don't know because I haven't talked to our PR function, but there will be more of a fanfare at the car launch rather than an announcement on December 2," he told the Vodafone McLaren Mercedes phone-in.

"I think it depends on what partners want to do and where they want to do it. My own view is that we would be taking away from what I hope will be an exciting car launch next year, but we will see."

The 2014 car is likely to be launched in the run up to the first pre-season test at the end of January.

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