• Formula Money

Sauber gets best value from Kobayashi

ESPNF1 Staff
July 19, 2010
Kamui Kobayashi was worth just US,300 per point for his Sauber team at Silverstone © Sutton Images
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With his second giant-beating performance in a row, Kamui Kobayashi was the best value-for-money driver at Silverstone, costing his Sauber team just US$3,300 per point he scored in the race.

The figure is calculated by the Formula Money ROI Review, based on Kobayashi's estimated salary of US$500,000 for the whole season and the eight points he scored from his sixth place finish ahead of big names such as Sebastian Vettel, Michael Schumacher and Fernando Alonso. In the value rankings he edged out Force India's Adrian Sutil, who cost his team US$6,600 per point he scored.

Kobayashi's Sauber team also performed well. The team spent an estimated US$470,000 overall for each point it scored at the British Grand Prix, making it the third best-value team of the race. However, it couldn't match the performance of closely-matched Red Bull Racing and McLaren, who respectively spent an estimated $350,000 and $370,000 per point they scored. Regardless, it was a very good result for a team which for the early part of the season had gone home empty-handed.

The data in this report is from the Formula Money ROI Review, a PDF report produced after each Grand Prix detailing the business implications of the race. Data in the ROI Review includes team and driver value for money calculations, sponsorship exposure values and print media coverage totals.

Driver value for money: 2010 British Grand Prix

Driver Estimated cost per point
1 GBR Kamui Kobayashi $3,300
2 GBR Adrian Sutil $6,600
3 AUT Nico Rosberg $10,500
4 GBR Mark Webber $12,600
5 BEL Rubens Barrichello $15,800
6 RUS Nico Hukenberg $26,300
7 RUS Jenson Button $43,900
8 RUS Lewis Hamilton $58,500
9 RUS Sebastian Vettel $70,200
10 RUS Michael Schumacher $263,200

Team value for money: 2010 British Grand Prix

Team Estimated resources per point
1 GBR Red Bull $350,000
2 GBR McLaren $370,000
3 GBR Sauber $470,000
4 GBR Williams $620,000
5 GBR Mercedes $870,000
6 GBR Force India $1.57m

© ESPN Sports Media Ltd.

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